19 web design trends for 2018

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How cool is that? Because of that somewhat subtle movement, I believe that they are more eye-catching than a video or static image.

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Like many of the trends in , this is a push back on the clean and almost clinical nature of design in recent years. For example, Dropbox has adopted the use of .
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Sep 30,  · While we definitely know glittery boots are
Like many of the trends in , this is a push back on the clean and almost clinical nature of design in recent years. For example, Dropbox has adopted the use of .
1. Broken grid layouts

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Obviously, more and more people will be using their phones to get content, and the way that content is presented will need to keep up. Buffer uses strong headers in the body of their articles, not just at the beginning, to give them a backbone and make it easier to read across different devices. I would recommend using this approach to help people navigate long reads, no matter the screen size.

We also took a similar approach, when creating this infographic template. Mixing bold font choices with interesting colors to create an eye-catching graphic: I have been using Google Fonts for a while now because they are so versatile. If I need to design one thing online and then add it to my slide deck, I am confident the fonts will work together. And they play nice with about every website you build. Oh, and did I mention most of these different fonts are free to use? Yeah, people like free.

And they like things that are insanely easy to use. Like this example that uses a mix of a few popular Google Fonts: As the amount of content created each year continues to increase, the need for quality images has increased as well. And to maximize the shelf life of some of these images, the creators have had to make them as generic as possible. The only problem is that the best generic images get overused by everyone. If you have been active in tech or marketing scene lately I am guessing you have seen the following image: It has been used in landing pages on, blog headers, and even some Instagram posts.

To be fair, I even used it for one of the sites I was building a few years ago. But because of the popularity of this image and other stock images like it, the authenticity has plummeted. The need for clean and perfect images in everything has only exasperated the problem as well.

As reader seeing this image for the hundredth time, I would think that the writer or creator does not care about making their work original. So why should I read it? That is why you need to start using authentic images that represent your brand. Stop using the most popular images and start making some of your own. I am guessing everyone on your team has a camera phone in their pocket. Snap a few photos of your product, office or some fun pictures of your logo and use those instead.

Or if someone on your team is a budding photographer, give them a day or two to shoot some images that you can use for a year! For example, we took a picture of some of our employees for our new website and could not be happier. By doing this, we added the human element back to our images, that so many of these stock photos are missing. The need for more authentic images will also influence icons and graphics. Recently we have seen brands embrace this wholeheartedly as they look to differentiate themselves from the pack.

This will also add a personal or fun element back into your design or content work. Many may see this trend as childish or unprofessional, but it will definitely help you stand out online. Like many of the trends in , this is a push back on the clean and almost clinical nature of design in recent years. For example, Dropbox has adopted the use of hand-drawn illustrations in everything they do. It has become part of their brand now and is easily recognizable. Plus, it puts the user at ease, appeals to the child in all of us, and makes the product seem more accessible.

This is especially helpful if you are a large tech company like Dropbox. Another great example of hand-drawn icon comes from Casper, a mattress company. They use illustrations on almost all of their landing pages Like this interesting one below: They use illustrations in their blog headers, like this one: I am particularly a fan of some of the ones below: If you were to describe what minimalism was to a stranger, you would probably talk about a lack adornment in design, with a focus on functionality.

You would probably also think of a neutral color palette of blacks, grays, and whites. It seems that the true spirit of minimalism—pared down, functional design elements—has been lost and, instead, replaced with boring black and white color schemes.

I suspect this was done to make up for the lack of processing power and screen size on mobile devices. In , that will all change. This is the year that minimalism, hopefully, gets its groove back. And that involves using a lot more color. Mobile devices are now just as powerful as computers and some even have better screens.

Another logo redesign that influenced minimalism with color happened a few years ago with Google, who happens to be a catalyst for many of these new trends. Everything about that screamed minimalist but there was not one mention of it in the press because true minimalism has been lost to the general public. Because it did not look like it was created before color was invented and only used one shape, it was not a minimalist logo. Instead, it was more colorful and popped off the page—but it was still a minimalist logo.

Everyone well, almost everyone loves GIFs. Plus, they do not require any special software to run, usually have a small file size, and can be embedded just about anywhere. So they are better than videos and images, in most cases when loading time or data usage needs to be minimized.

And I think that versatility is what will make them even better and more useful in One of my favorite ways to use GIFs is as featured images for your blog posts or article.

Instead of using boring stock images, invest a few minutes of your time in creating a GIF like the one below: It does not have to be a work of art, but it definitely will draw attention to your post when shared on social media. Duotones are simply the combining of two colors on an image, usually using very bright or contrasting colors.

They require a bit of design work but it is most definitely worth it. Only a skilled designer can really create an amazing duotone. It is honestly past my skill level but that does not mean you should not include it in your design plans!

Spotify was one of the first to really push this type of design into all parts of their branding , and many other brands have followed their lead since. They have been able to use this approach to color to stand out in not only the streaming space but music in general. And you can use it in the same way for your industry! This bold use of contrasting color will also bring some originality into your design.

And hopefully make it pop on the white backgrounds of the many social media sites. If you need some help getting your graphic design skills up to par, I recommend these articles:. Without further ado, here are the biggest graphic design trends for Multiple brand color schemes Traditionally, companies have a few colors that they use across all of their branding and design work.

Just take a look at how they evolved their social media presence from last year: To this year with the rebrand: Now the rest of the world is starting to catch up. It adds so much extra power to the image. Unconventional colors everywhere As we have seen so far, is the year of taking risks in your design. That is a well thought out brand! The collaboration — a Portable Smart Speaker Bases.

Social Media-Focused Video Editing. Breast Cancer Awareness Month. Colorfully Quirky Fashion Exhibits. Boozy Ice Cream Sundaes. Nitrogen ice cream is becoming a popular option for sweet-toothed consumers due to scientific and taste advantages, including a purity of flavor, an absence of freezer burn, as well as a creamier This model from Renault undoubtedly has youthful appeal and to make sure New York-based frozen treats purveyor OddFellows opened an ice cream coffee shop in Meditation is a personal practice that can be done virtually anywhere, which is part of the reason that many public spaces are now offering pods for meditating in public.

The newest flavor by Hudsonville Ice Cream is a collaboration that produces an indulgent cold brew ice cream. The capsule highlights the event and shows its In a collaboration with Baileys Original British designer Faye Toogood collaborates with estate agency The Modern House on a moving-in kit designed to inspire new homeowners.

The box contains six artisanal objects that are minimalist and Designed by Kuang-Yo Ku, the Tiger Penis Project utilizes synthetic biology to create organs to replace the animal products often used in traditional Chinese medicine. Created as a graduation Square frames go best with oval , round and heart-shaped faces. Ritzy eyeglasses in Cranberry Splash and Rose Noir. Zelda marbled eyeglasses in Belize Blue — see here.

You can see that the marbling technique is different, but the bold, unique effect remains visible. Luella rectangular frame in Tahitian Pearl. A brown or nude-colored rectangular frame is ideal if you want to tone down the brightness and wear these marbled frames with any outfit combination. Though versatile, this angular frame for women is a definite conversation starter.

The red glasses trend with its variations, be it pink glasses or purple glasses is mostly destined for women. IT Red Eyeglasses — Get yours here! Madison Pink Eyeglasses — Get yours here!

Pink glasses are cute and playful and are best fitted for a younger woman, such as a college student. For a bold fashion statement, we recommend a more radical red cat eye frame, from our latest collection. Red ultimately gives you a sexy and mysterious look. Doll burgundy cat eye glasses — See them here!

As we enter the new season, violet shades will be everywhere. After all, ultraviolet is the color of the year, so nothing will be hotter than a stylish pair of purple eyeglasses. Chassis ultraviolet glasses frames — Get them here! Swell frame in Indigo Tortoise. Natural and neutral colors have a certain unassuming beauty that makes them stand out without even trying.

They bring brightness to your face. Light brown is a versatile color, easy to match with a large variety of outfits. The Roosevelt round eyeglasses in Marmalade left and Bearcat right. For the bold glasses wearer, light yellowy shades that remain within the warm neutral palette are all the rage. The round Roosevelt eyeglasses have a soft honey glow and are ideal for men with square and diamond-shaped visages. The Roosevelt round eyeglasses — get them here! Nude is a new expression of skin color and can have many variations depending on preference.

In general, it is composed of a wide palette of beige hues. Choose a warm nude color to counterbalance any pallor in your cheeks, or go for darker, brownish colors to give your face more definition. Baby Grand eyeglasses — Get yours here! For those with a prominently tanned skin, the best recommendation is the Elizabeth nude cat eye eyeglasses with black spots and yellow accents. The frame colors are gradually built from top to bottom, starting with a yellow skin nuance and going all the way to the spotted beige browline.

Elizabeth glasses in Coffee and Cream left and Prince right. Elizabeth cat-eye eyeglasses — Get yours here! The organic texture of wood is appealing thanks to its rugged look and instant associations with nature and the outdoors. Although wood is not a suitable material for making glasses , acetate frames with a wooden finish are perfect for recreating the look. Billy B Round eyeglasses — Get yours here!

Round brown eyeglasses in a wooden finish will complement people with a light skin color. The formal look makes them a good choice for men and women who wear glasses on a regular basis in a work environment. Hell K glasses in Wenge Wood — get them here. Big Cheese glasses for men left and Owl right. The Roosevelt in Striped Cognac — see more here. The round Swanky frame achieves a similar effect with a striped gradient and deep wood colors.

This frame is perfect for men and women with all types of faces, except round. Swanky round eyeglasses — Get yours here! Bright colors and pastels can do wonders for a spring or summer outfit — not to mention the youthening effect they have when paired well with your skin color. Choose a bright color combination when you want to capture the attention and go for complementary hues to highlight your eye color. Brunch eyeglasses frame — Get yours here!

Brunch pastel frame for women — see more colors. A toned down hue is easier to match with day-to-day outfits, so this pastel pink frame is a no-frills alternative. The tortoiseshell arms give a wonderful contrast and look elegant in combination with the translucent pink shade. Keen oversized eyeglasses frame — see here! If aviators are your go-to style, then the Fairbanks frame is your best option.

This unisex frame with gold and light teal accents is bold and fashionable, and it can be made into a prescription frame on request. Fairbanks unisex sunglasses frame — see more colors. These quirky cat-eyes have a pleasant light green glow and a refreshing vintage -inspired silhouette. As you can see, there are plenty of trending options when it comes to choosing the most fashionable glasses of the year. Available for both men and women , semi-rimless frames are both fashionable and practical.

Vint and York Fitzgerald Eyeglasses in black — Get yours here! Vint and York Fitzgerald Eyeglasses in tortoiseshell. Hotsy Eyeglasses — Get yours here! They are suited for both men and women and we recommend that you wear them in a study or business environment. They are a great fit for creative people. Coffee House Eyeglasses — Get yours here!

Hipster glasses are for both men and women and should be worn with stylish outfits that underline your creative personality. Get the Keen Eyeglasses here! Aviator glasses and sunglasses have long been a favorite of eyewear enthusiasts. The much-loved aviator silhouette is no longer just a sunglasses staple.

Recently, more and more original aviator eyeglasses styles have popped up, in both old-school metal and colorful acetate shapes. Fly Boy Eyeglasses — Get yours here!

Available for both men and women, aviator eyeglasses can be worn with prescription lenses or in plain form. You can use them as a stylish accessory to up your outfits and complement your facial features.

From fashion week coverage and the best dressed stars on the red carpet, to what's chic on the streets and trends to watch out for this season, the ELLE editors give you behind-the-scenes access to everything that's fashionable. Trend Hunter is the world's largest, most popular collection of cutting edge ideas, fueled by , people, big data & Trend Hunter AI. Our trend reports, innovation conference, books, and innovation keynotes help creative people Find Better Ideas, Faster™ [More]. Discover ’s latest clothing trends from fashion's top designers—and see how your favorite celebrities are wearing and pairing their perfectly chosen Discover the latest clothing trends from InStyle, including inspiration from celebrities and trendy outfit ideas from experts in fashion.

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